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Christina Najjar. Photo: Matthew Misisco
Creator Economy
Startups

Creator Startup M&A; Facebook’s Audio Cash; Q&A With Tinx

Photo: Christina Najjar. Photo: Matthew Misisco

A bout of merger mania is hitting the creator economy. The flurry of recent deals include banking app MoneyLion’s acquisition earlier this week of Malka Media, a startup and content studio that connects advertisers with creators. Also this week, Jellysmack, a startup that helps creators repackage their content for different social media platforms, acquired an AI editing startup called Kamua, and last month, celebrity shoutout app Cameo acquired Represent, a merchandise company. 

The deals show how companies in other sectors, like banking, are incorporating creators into their business strategies. 

Dee Choubey, co-founder and CEO of MoneyLion, told the Information in an interview that influencer marketing in financial services is a more engaging way for it to grow its consumer base and could help people think about investing and borrowing in more contextual ways.

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