A bout of merger mania is hitting the creator economy. The flurry of recent deals include banking app MoneyLion’s acquisition earlier this week of Malka Media, a startup and content studio that connects advertisers with creators. Also this week, Jellysmack, a startup that helps creators repackage their content for different social media platforms, acquired an AI editing startup called Kamua, and last month, celebrity shoutout app Cameo acquired Represent, a merchandise company.
The deals show how companies in other sectors, like banking, are incorporating creators into their business strategies.
Dee Choubey, co-founder and CEO of MoneyLion, told the Information in an interview that influencer marketing in financial services is a more engaging way for it to grow its consumer base and could help people think about investing and borrowing in more contextual ways.