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Telecom

Cuban Wants to Buy Back Broadcast.com Name for New Chat Venture

Mark Cuban has taken steps to buy back the name of the firm that made him rich, Broadcast.com, so he can use it in his latest business venture, said a person familiar Mr. Cuban’s plans.

The entrepreneur wants to build a Twitter-like conversational platform for people to use cryptocurrency tokens to pay to talk with public figures and other influential people. For example, a person could ask Mr. Cuban for his view on President Donald Trump’s response to the violence in Charlottesville this weekend, “pay” for his attention, and then engage him in a one-on-one conversation, said the person.

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Mr. Cuban sold Broadcast.com, an early video streamer, to Yahoo for $5.7 billion in 1999 at the height of the first internet bubble.