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Sources: Second Measure and SEC filings. Charts by Mike Sullivan.
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Data Suggest More Trouble Ahead for Blue Apron

By
Alfred Lee
 |  July 31, 2017 7:02 AM PDT
Photo: Sources: Second Measure and SEC filings. Charts by Mike Sullivan.

The looming Amazon-Whole Foods merger might not be Blue Apron’s biggest problem.

The meal-kit provider is on track to see declines in sales and customers in the second quarter, according to credit card transaction data compiled by research firm Second Measure. The data might help explain why investors have heavily bet against Blue Apron’s stock in advance of its announcement of second-quarter results on Aug. 10.

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