How Reddit Grew Its Ad Business, Bolstering IPO HopesRead Now

Dec. 23, 2021 9:00 AM PST

In this week’sDecamped,we chat with Madison Campbell, co-founder and CEO of Leda Health, a startup that gives sexual assault survivors free self-administered examination kits. Campbell recently resettled in Summerlin, Nev., a suburb of Las Vegas, and is in the process of moving her company from its New York headquarters.

Why Vegas: One, I really like the climate. I actually don’t mind super, super hot weather—if you have air conditioning, which everybody here does. The other thing is the cost of living. I have a four-bedroom, two-and-a-half-bathroom house with a pool, in a gated community, with a garage, all that stuff, for $2,000 a month. In New York, my apartment was barely a one-bedroom—basically a closet—for around $5,000 a month. No elevator; no doorman; a walk-up above a Mexican restaurant that always had rats coming up from the downstairs. I had to kill a lot of rodents in my time in New York.

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How Reddit Grew Its Ad Business, Bolstering IPO Hopes
Art by Shane Burke. Photos via Reddit/Shutterstock.
While whiling away the hours on Call of Duty and other videogames, gamers love to chew on Kraft Singles. At least, that’s what research done by food giant Kraft Heinz implies. So to drive more sales of the individually wrapped pieces of processed cheese, Kraft Heinz targeted gaming interest groups on Reddit and launched an ad in the form of a discussion thread: “How to Keep Melty...
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