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Telecom

Dex Media to Combine With YP

Dex Media and YP, two giants of the phone book era that have moved into local-business marketing online, are finalizing a deal to combine, according to a person with knowledge of the deal.

The combination would position the company to better compete with a slew of companies selling digital marketing tools to small businesses, such as Web.com, GoDaddy and Hibu. Dex and YP sell tools like customer-relationship management systems and also help small businesses advertise on Google and Facebook. The value of the deal couldn’t be learned.

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“The synergy [from the deal] makes a lot of sense."