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Facebook CEO Mark Zuckerberg and Alphabet CEO Sundar Pichai. Photos by Bloomberg

Digital Ad Giants’ Diverging Stocks: The Information’s Tech Briefing

Photo: Facebook CEO Mark Zuckerberg and Alphabet CEO Sundar Pichai. Photos by Bloomberg

What does Mark Zuckerberg have that Sundar Pichai doesn’t? That’s what I wondered when I looked this morning at how big tech stocks had performed in the past week. While Facebook, which is as exposed to advertising as Alphabet, has soared in the past week, Alphabet has...not.

For the first two months of the pandemic crisis, the two giants of the digital advertising world traded in tandem. That made sense given expectations of how advertising would be walloped by the pandemic crisis. But in the past week, Alphabet stock has risen 3% while Facebook stock is up 9%.

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