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Disney’s Next Streaming Challenge: Absorbing Hulu

Disney’s launch of Disney Plus on Tuesday put in place the second of its three-part streaming strategy, following last year’s debut of its ESPN Plus sports service. Now, Disney executives are expected to turn their attention to the final piece, Hulu, the decade-old streaming service that became part of Disney earlier this year.

That has heightened tensions within Hulu, as staffers brace themselves for big changes as the service gets absorbed into the entertainment giant. Disney executives have indicated their intention to integrate Hulu’s ad sales and technology infrastructure team into Disney’s operations, although that has yet to happen. A person close to Disney said Tuesday that there’s been no discussion yet of integrating ad sales or tech.