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Enterprise

Dropbox in Talks for Logo Redesign as Part of Brand Refresh

Dropbox’s iconic blue box logo could soon get a makeover. The cloud file storage company is considering a logo change as part of a broader rebranding effort to highlight the company’s growing emphasis on the business market, according to three people familiar with the matter.

The brand refresh is aimed at modernizing the look and feel of the company’s logo, while putting a stronger emphasis on Dropbox’s messaging around the work and productivity space. The design and messaging haven’t been finalized but are expected to be rolled out within the next three months, according to one of these people.

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