Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information’s newest Course: How To Run a Startup. Sign up here for an 8-day course on how to be a great startup leader.

Read this article for free.

Already a subscriber? Log in here

Amazon

Early AI Startup Sentient Diversifies As AI Field Gets More Crowded

Sentient Technologies was an AI startup years before AI became fashionable. Now that the field has become crowded with big and small rivals, Sentient wants to diversify its business.

The company, whose founders include the engineers who went on to found high-profile AI startups Siri and Viv, has been looking to raise what would be its first round of funding in nearly three years, said a person with knowledge of the company’s strategy. In 2014, when it last raised money, hopes were high enough to get Sentient a valuation of $700 million, according to a person close to the company. It’s not clear whether Sentient can keep that valuation in its next round.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Travel

Bug Juice, Amazon Envy: Inside Airbnb’s Engineering Challenges

By Cory Weinberg

Amazon Google Facebook Apple

Tech Earnings Spotlight Growth Concerns

By The Information Staff

Policy

Why the Internet Could Help Small Businesses Regain Power

By Sam Lessin

Amazon Google Apple Markets Policy

A Chill for Acquisitions as Big Tech Scrutiny Intensifies?

By Nick Wingfield

Sentient’s approach to using AI in e-commerce differs from Amazon and other companies because it doesn’t use data about customers’ past behavior to predict what they’ll buy in the future.