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Crypto

Equity Closes In on Tokens

New Year's greetings to everyone. I got back from a trip to Japan last week to find slogans like “Crypto Without Chaos” and “Revolutions Need Rules” plastered across New York City subway cars and on yellow cabs—part of an extensive new marketing campaign by the exchange Gemini to portray itself as the adult in the room. But the ads have had mixed reviews from people in crypto, many of whom are resistant to handing over the technology’s fate to regulators. (They don’t need to worry for now, though: The SEC is largely furloughed until the government shutdown end

In the spirit of the new year, we look to one trend to expect in crypto investing in 2019: Some venture capitalists say they are increasingly buying equity in crypto startups rather than tokens. Meanwhile, an attack on the Ethereum Classic network has left exchanges holding the bag.

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