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Eventbrite Nears ‘Self-Funded’ Status

Online event ticketing is “unsexy” and the business is a long grind, but after 10 years, venture-funded Eventbrite is about to become “self-funded,” said Julia Hartz, Eventbrite CEO, at The Information’s San Francisco Subscriber Summit on Friday.

That means by next year Eventbrite will be breaking even on a cash-flow basis, she said. It’s a popular type of announcement to make these days; Dropbox said it was cash-flow positive this summer, to some acclaim. But Dropbox is closer to an IPO than Eventbrite, which has a post-money valuation of $1 billion. Speaking after the panel Ms. Hartz said the private financing market is still good enough for Eventbrite and there’s no pressure on her to go public.

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Although Eventbrite is building more technology that can help user's discover events, that’s still a small part of what the company’s service is, Ms. Hartz said. Even with the increased attention, she admitted Eventbrite hasn’t “cracked the code” on helping people actually discover events. “I’m really honest about it,” she said. In an attempt to address that, Eventbrite over the past year has tip-toed into the content business, establishing “Rally,” a part of its site that writes about events such as music festivals.

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“Nobody actually wants to get into tickets; it’s difficult, nuanced, a lot of thankless work.”