Online event ticketing is “unsexy” and the business is a long grind, but after 10 years, venture-funded Eventbrite is about to become “self-funded,” said Julia Hartz, Eventbrite CEO, at The Information’s San Francisco Subscriber Summit on Friday.

That means by next year Eventbrite will be breaking even on a cash-flow basis, she said. It’s a popular type of announcement to make these days; Dropbox said it was cash-flow positive this summer, to some acclaim. But Dropbox is closer to an IPO than Eventbrite, which has a post-money valuation of $1 billion. Speaking after the panel Ms. Hartz said the private financing market is still good enough for Eventbrite and there’s no pressure on her to go public.