Sign up to receive 5 free days of our daily summary for tech news.

Facebook Struggles to Stop Decline in ‘Original’ Sharing

Less than a year ago, leaders at Facebook convened to address a serious problem: people using the social network were posting fewer things about their personal lives for their friends to see, according to confidential company data about several types of content sharing that happen on Facebook, which was viewed by The Information.

Thus began an effort to deal with this long-term threat to Facebook’s primary moneymaker, the News Feed. Facebook set up a team in London to help develop a strategy to stop the double-digit decline in “original” sharing that happens on Facebook, according to four people with knowledge of the situation.

Recent Articles

Entertainment

Sports-Free Streaming Service Philo Raises Money as Competition Heats Up

By Tom Dotan and Jessica Toonkel

Uber/Lyft

Uber’s Quandary: Attracting Top Talent Without Breaking Equal Pay

By Amir Efrati

Asia Google E-commerce

Behind JD Deal, a Google Plan to Crack China Through Hardware

By Juro Osawa

Another factor in the decline is that some sharing activity has shifted to messaging, and to competitors like Snapchat, which has trained people to quickly shoot and share numerous video “snaps” per day.