Facebook is planning to let its users find and book services through its app, a move that could position the social media giant as a competitor to gig economy marketplaces such as TaskRabbit, Fiverr, and Angie’s List.
The social network is building a team to focus on services, potentially including home repairs or freelance jobs, within its larger Marketplace classifieds group, according to two people familiar with the matter. The move signals Facebook’s growing ambition to be more of a force in online commerce, which it sees as a way to improve its ad targeting and diversify its business through payments.
