Sign up to receive 5 free days of our daily summary for tech news.

Introducing our newly updated org charts. Browse our org charts on companies like Uber, Facebook, and Airbnb all in one place.
About Us
Pricing New Corporate Sales

Read this article for free.

Already a subscriber? Log in here

Exclusive
Facebook

Facebook Video Leaves a Small Window for Advertisers

By
Tom Dotan

Most video ads on Facebook are seen for only a second or two, according to a new study, well below the average for video ads on YouTube and other websites. It suggests few people on Facebook are clicking on video ads as they scroll past them in their News Feed.

The data provides further evidence to advertisers who want to use Facebook that they have to come up with specially designed ads that can capture people’s attention quicker than the standard TV spot. As Facebook makes a hard push for more TV ad dollars, it also could be used by advertisers as a cudgel in pricing negotiations.  

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

ExclusiveFacebook Video Leaves a Small Window for Advertisers

Recent Articles

Amazon Google Facebook Policy

10 Lawmakers Tech Should Watch

By Sarah Kuranda and Nick Wingfield

Media Facebook

Facebook to Cut Funding for Some News Shows on Watch

By Jessica Toonkel, Tom Dotan, and Beejoli Shah

Amazon Cloud

AWS Renewable Energy Efforts Hit Speed Bumps

By Priya Anand

On the Market: Veterans of Facebook, Oath, ABC, Lyft

By The Information Staff

"What we’re doing on Facebook is making sure that those first two seconds matter."