Facebook COO Sheryl Sandberg. Photo by Bloomberg.
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Facebook Video Leaves a Small Window for Advertisers

Photo: Facebook COO Sheryl Sandberg. Photo by Bloomberg.

Most video ads on Facebook are seen for only a second or two, according to a new study, well below the average for video ads on YouTube and other websites. It suggests few people on Facebook are clicking on video ads as they scroll past them in their News Feed.

The data provides further evidence to advertisers who want to use Facebook that they have to come up with specially designed ads that can capture people’s attention quicker than the standard TV spot. As Facebook makes a hard push for more TV ad dollars, it also could be used by advertisers as a cudgel in pricing negotiations.  

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This week, Tom and Jessica broke the news that Quibi founder Jeffrey Katzenberg had told people the video startup might have to shut down and then—a day later—reported the shutdown officially.

I’m very proud of their excellent work, and I have to admit that I have a love-hate relationship with digital media startup stories. I am, after all, a digital media founder. And in ...

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