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Asia

Facing Pressure in China, Xiaomi Also Stalls in India

The worries for Xiaomi, the world’s second-highest-valued private tech firm, keep growing. Not only is it facing increasing competition in its home market of China; it has stalled in India, its first major attempt to branch out of China.

The brand launched in India in July of last year, grabbing about 4% of smartphone sales by the fourth quarter. But instead of growing, its market share has dipped slightly since then, according to IDC and other sources. That puts Xiaomi at about seventh or eighth place among phone sellers in the country, where 100 million smartphones will be sold this year. India, meanwhile, is expected become the No. 2 smartphone market globally, in terms of units sold, within the next couple of years.

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In India, Xiaomi is “just another low-cost phone hardware company,” says one rival executive.