When Anjali Sud took over as CEO of Vimeo two years ago, the so-called streaming wars between the likes of Netflix, Hulu and others were heating up. Yet she saw that it was going to be an expensive proposition for Vimeo to try to compete. So she opted to focus on Vimeo’s strength—helping creators and businesses offer their own video streaming services. She shifted the company’s focus away from being a competitor to Netflix to becoming a Software as a Service (SaaS) company.
Today, Vimeo, which is owned by IAC, is the tech platform for more than 1,000 subscription services—ranging from solo business owners to media companies. Sud, who is 36 years old, recently spoke with The Information about her views on the video streaming market and her journey from being an investment banker to CEO of Vimeo. The excerpts that follow were edited for brevity and clarity.