Sign up to receive 5 free days of our daily summary for tech news.

Former Samsung Execs Headed to China’s LeEco

Two former Samsung executives in the U.S. are expected to join Chinese video streaming service and electronics manufacturer LeEco, previously known as LeTV, according to people familiar with the matter. Their hirings are part of a push by LeEco, sometimes called the Netflix of China, to establish a bigger presence in the U.S.

The two are Samsung’s former Chief Marketing Officer, Todd Pendleton, known for spearheading Samsung’s aggressive “Next Big Thing” marketing campaign. He reportedly left Samsung about a year ago. Also expected to join is a former Samsung human resources executive, Shawn Williams, the people said.

LeEco has run a video streaming service in China since 2004. Its strategy has been to marry video with its hardware devices like smartphones and connected television, using the exclusive content as a differentiating factor.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Apple AI

Siri’s Last Remaining Cofounder Is Out at Apple

By Aaron Tilley and Kevin McLaughlin

Asia Semiconductors

Pentagon Backs U.S. Chipmaker to Counter China

By Aaron Tilley

Apple Semiconductors

A 5G Smartphone Revival? Not So Fast

By Aaron Tilley


Why Google’s Hopes for Cheap Pixel May Falter

By Aaron Tilley