Sign up to receive 5 free days of our daily summary for tech news.

Special Offer: Try out The Information today for only $10/month for your first 3 months.

Enter your email to read the full article.

Andrew Chen shared this article with you.

Already a subscriber? Log in here

Startups Facebook

Four Paths Forward for ‘Social Products’

A broad-based belief in Silicon Valley is that new opportunities for social networks occur only with “platform shifts,” such as the growth of mobile. Only then, so this theory goes, do consumers have the cognitive bandwidth and interest to seek out new social products—and can  budding networks find cheap enough distribution avenues to grow efficiently.

This dogma is starting to be reconsidered. Company builders and investors are starting to focus on a new generation of social products. That is despite the fact that there is no meaningful technological shift on the horizon and customer acquisition costs have never been higher, at least in the strict sense of advertising cost.

What Is The Information?

Notes

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events

Global Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Tech Top 10 Mobile App

Our new app featuring summaries of the most important tech news curated by our team, a calendar, breaking news alerts and more.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Read this article for free

Andrew Chen shared this article with you.

Already a subscriber? Log in here