Can Creatives Survive the Future War Against Dall-e 2?Read More

Diane Greene, CEO of Google Cloud, speaking at an event in July. Photo by Bloomberg
Exclusive
Enterprise Amazon Google

Google Cloud Tests Devices for Private Data Centers

Photo: Diane Greene, CEO of Google Cloud, speaking at an event in July. Photo by Bloomberg

Executives at Google Cloud have said they are willing to meet large customers “where they are”—marketing-speak for their openness to extending Google cloud services into the private data centers of customers. As an example, Google in July announced a version of its Kubernetes software, which is used to manage large numbers of applications and servers, that runs in customers’ data centers. That was a nod to the reality that many big companies just aren’t ready to put all of their computing functions into the data centers of big cloud providers.

Now, Google is going a step further, by building custom-designed computers—which combine server, storage and networking functions—for a handful of large customers to run in private data centers, according to two people with knowledge of the project. The devices, the existence of which hasn’t been reported previously, are the latest sign of Google’s growing focus on cloud products that run under the direct control of corporate customers. It is not certain the company will go further and sell these devices to a broad range of customers. But if it does, it would signal a shift in Google’s cloud strategy for attracting Fortune 500 customers, in which the cloud unit would oversee hardware design for customers for the first time.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Weekend Startups AI
The Shaky Mental State of Silicon Valley
The Shaky Mental State of Silicon Valley
Hi, welcome to your Weekend! Next month, when the San Francisco Board of Supervisors reconvenes after its summer recess, one of the matters up for discussion will be a resolution to decriminalize the use of psychedelics. While San Franciscans have never needed Board approval to partake in the wonders of nature, you can bet plenty of tech workers around town will be rooting for a yay...
Latest Briefs
 
Peloton Announces Job Cuts, Store Closures and Price Hikes
South Korea’s Mirae Asset Management Led $250 million SpaceX Investment
Founder of Crypto Exchange Houbi in Talks to Sell Stake for $1 Billion
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Josh Brill
Exclusive Asia Startups
TikTok’s $4 Billion Advertising Machine Is Messy Behind the Scenes
Two years ago, social media sensation TikTok came up with a slogan to prod brands to be more authentic in their advertisements on the app: “Don’t Make Ads.
Viral Patel, global head of technology investing for Blackstone Credit. Art by Clark Miller.
Exclusive Venture Capital Startups
Blackstone Plans to Back Tech Startups in $2 Billion–Plus Lending Push
Private equity giant Blackstone is gearing up to make its first major push into lending to startups and technology companies—joining a corner of the debt market that’s quickly heating up.
Art by Clark Miller.
Venture Capital Startups
Venture Capital’s Limited Partners Warn of Fundraising Slowdown
The era of easy money could be over for venture capital firms. Although VC fundraising has so far matched last year’s brisk pace, limited partners—the people and institutions that invest in VC funds—say a slowdown is afoot.
Photo by Alaska Air Group.
Facebook
For Meta’s Next CFO Susan Li, Metaverse Dreams Mean Real-World Challenges
When Meta Platforms reported its first-ever quarterly revenue decline last month, the Facebook parent company also made a key promotion with little fanfare: 36-year-old finance executive Susan Li would become chief financial officer in the fall, replacing longtime CFO Dave Wehner, who held the role for eight years and would transition to a strategy role.
Enterprise Power List Venture Capital Enterprise
Introducing The Information’s Enterprise Tech Power List
The biggest battle in tech is happening where most consumers can’t see it: the cloud. And a new cast of executives and investors are increasingly calling the shots—making decisions about the future of the battle with trillions of dollars at stake.
Data Point Amazon Markets
Why Amazon Is Giving Employees Record Amounts of Stock, Even as It Trims Head Count
At a moment when Amazon’s overall workforce is shrinking, the company is awarding stock to employees at a record-breaking clip to keep top talent from heading for the exits.