Oct 28, 2021: The Information’s Creator Economy Summit

Diane Greene, CEO of Google Cloud, speaking at an event in July. Photo by Bloomberg
Exclusive
Enterprise Amazon Google

Google Cloud Tests Devices for Private Data Centers

Photo: Diane Greene, CEO of Google Cloud, speaking at an event in July. Photo by Bloomberg

Executives at Google Cloud have said they are willing to meet large customers “where they are”—marketing-speak for their openness to extending Google cloud services into the private data centers of customers. As an example, Google in July announced a version of its Kubernetes software, which is used to manage large numbers of applications and servers, that runs in customers’ data centers. That was a nod to the reality that many big companies just aren’t ready to put all of their computing functions into the data centers of big cloud providers.

Now, Google is going a step further, by building custom-designed computers—which combine server, storage and networking functions—for a handful of large customers to run in private data centers, according to two people with knowledge of the project. The devices, the existence of which hasn’t been reported previously, are the latest sign of Google’s growing focus on cloud products that run under the direct control of corporate customers. It is not certain the company will go further and sell these devices to a broad range of customers. But if it does, it would signal a shift in Google’s cloud strategy for attracting Fortune 500 customers, in which the cloud unit would oversee hardware design for customers for the first time.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive Crypto Venture Capital
No Longer Just Crypto Curious, Sand Hill Road Investors Get Blockchain Fever
Illustration by Josh Brill
For years, the most avid investors in crypto startups have been firms that specialize in the category—with the notable exception of Andreessen Horowitz, the Silicon Valley venture capital firm that got crypto religion early. Now, though, the most storied firms on Silicon Valley's Sand Hill Road are going from crypto curious to true believers. This year, a quarter of the new...
Latest Briefs
 
Google Employee: Ad Business is Like Goldman Sachs Owning New York Stock Exchange
Shoppers Can Now Buy Bitcoin at Walmart
Chinese Firms CATL, BYD Balk at Building Battery Plant in U.S. For Apple Car
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Mike Sullivan
Exclusive Startups Facebook
Facebook’s Ad-Tracking Loss Is Startups’ Gain
Apple’s clampdown on ad tracking has prompted some small online merchants to cut back their ad spending on social media sites like Facebook, which they see as a less effective outlet than in the past.
Data Point Venture Capital
Andreessen Horowitz Investment Staff Grew 170% in Four Years
One of the running jokes among Silicon Valley venture capitalists is that, eventually, all of them will become partners at VC firm Andreessen Horowitz.
Kyle Samani, Multicoin Capital co-founder and managing partner. Screenshot via YouTube. Art by Mike Sullivan.
Exclusive Crypto Venture Capital
Multicoin Capital Targets $250 Million for Third Crypto VC Fund
Multicoin Capital, which operates a hedge fund focused on crypto tokens, is planning to raise $250 million for its third venture fund to back crypto startups, according to fundraising materials viewed by The Information.
Clockwise from upper left: Brian Brooks, Catherine Coley,  Venkata “Murthy” Renduchintala, Brian Boland, Kirthiga Reddy and Janice Min
Free Agents
On the Market: Executives From Facebook, SoftBank, Intel and Binance.US
The wave of job changes dubbed the Great Resignation includes top tech and media leaders. Executives who have left roles at Intel, SoftBank, Facebook and crypto exchange Binance.US in the last year are among those on the move.
Ripple Labs CEO Brad Garlinghouse.  Photo: Ripple Labs
Q&A Crypto Startups
Ripple CEO: It’s ‘a Joke’ That Some Execs Believe SEC Isn’t Harming Crypto
Ripple Labs, the $10 billion valuation startup behind the digital currency XRP, has ridden a wave of interest in crypto: Transactions on its payment network gained 33% in the third quarter, bolstering its bank balance to more than $500 million.
Art by Mike Sullivan
Exclusive Media/Telecom Amazon
The Battle of the Streaming Gatekeepers Heats Up
In 2019, David Limp, head of Amazon’s devices business, saw an opening. For years, Roku—Amazon’s chief rival in the market for devices that let you stream video onto television sets—had supplied software to TCL, one of the world’s leading TV makers, to power the Chinese company’s internet-connected TV sets.