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Media Enterprise Google

Google May Step Into Gaming With ‘Yeti’ Streaming Service

Google may be about to take its most serious steps to get into the videogame business. The company is developing a subscription-based game streaming service that could work either on Google’s Chromecast or possibly a Google-made console still being developed, according to people with knowledge of the project.

The service, codenamed Yeti, would put Google at the forefront of a nascent part of the videogame business, one that lets people play games as they’re being streamed, rather than using downloads or disks. If Google is successful, it could grab a piece of the $109 billion videogame market. It also represents the latest effort by Google to establish a presence in the home, following its recent launch of the Google Home voice-activated speaker and success with the Chromecast for streaming video.

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The plan that Google has been working on involves use of its cloud servers to broadcast the games to users over the internet.