Sign up to receive 5 free days of our daily summary for tech news.

Amazon Google E-commerce

Google’s New Plan to Challenge Amazon for Shoppers

Google has struggled for years to build an online shopping business that can seriously compete with Amazon. Now, as Google’s prized advertising business faces a growing threat from Amazon, the search giant is planning new steps to bolster its shopping presence.

Google is testing a new feature on its YouTube video service that displays product prices and recommendations under videos playing on the site, and makes it easy for viewers to buy them on Google. It’s rapidly adding retailers to its Google Express marketplace, which it plans to rebrand as Google Shopping, according to two people familiar with the business. And earlier this year it launched “shoppable images,” which allow advertisers to highlight products in ads in Google image search results.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Facebook Media/Telecom

Next on Facebook’s Shopping List: Acquisitions to Beef Up Gaming

By Alex Heath

Venture Capital Startups E-commerce

SoftBank Considers Investment in Delivery Startup goPuff

By Cory Weinberg and Amir Efrati

Asia Apple

Inside Apple Factory Thefts: Secret Tunnels, Hidden Crawl Spaces

By Wayne Ma

Google Policy

In Google Fight, Yelp’s Antitrust Crusader Now Has Company

By Ashley Gold

Google is hoping to use its strengths in text and image search and YouTube video to build its shopping business.