Special Offer: Subscribe today for a free ticket ($499 value) to The Future of Startups. Redeem Now
Google CEO Sundar Pichai launching Android One in India in 2014. Photo by Bloomberg.
Exclusive
Apple Google

Google’s New Stab at Boosting Android Brand in U.S.

Photo: Google CEO Sundar Pichai launching Android One in India in 2014. Photo by Bloomberg.

Google is expanding its “Android One” program for low-cost smartphones to the U.S in coming months, promising phone makers major new promotional dollars if they play by its rules, say three people briefed on the plan.

The first phone to launch in the U.S. with Google’s Android One seal of approval, backed by an ad campaign funded by Google, is expected before the middle of the year. It will be made by a phone manufacturer whose identity couldn’t be learned. It will be different from other Android phones because it will guarantee timely software updates, including security updates, for two years from sale date, one of the people said. That’s something Android often fails to do, unlike Apple. The phone is expected to be priced in the $200-$300 price range, said two of the people.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Takeaway Policy
I Helped Uncover QAnon. Failed Prophecies Won’t Kill It
Photos by Bloomberg; Shutterstock. Illustration by Mike Sullivan
I first stumbled upon the collective delusion we now refer to as QAnon in November 2017, just a few weeks after it began as a series of conspiratorial posts on one of the internet’s more untamed bulletin boards. In a sprawling discussion thread on 4chan titled “Calm Before the Storm”—a reference to a quote from the prior month by then-President Donald Trump—an...
Latest Briefs
 
Clubhouse Confirms New Funding, Will Launch Paid Features
Report: Databricks Raising New Round at $27 Billion Valuation
Microsoft, SAP Get Cozier With Teams Integration
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Vice CEO Nancy Dubuc. Photo by Bloomberg.
Exclusive Entertainment
Inside Nancy Dubuc’s Quest to Rehabilitate Vice
When television veteran Nancy Dubuc took over as CEO of Vice Media in the spring of 2018, cash was so tight that company executives were debating whether they should cancel the Friday morning ritual of free donuts and bagels for staff.
Andreessen Horowitz co-founders Marc Andreessen (left) and Ben Horowitz. Photo by Bloomberg.
Exclusive Venture Capital
Andreessen Horowitz Looks to Launch Opinion Publication as Its Media Ambition Grows
Silicon Valley investment firm Andreessen Horowitz, which once courted attention from the news media, is ramping up its own media efforts.
Org Charts Startups Markets
The People With Power at Robinhood
Last year, as Robinhood’s trading activity boomed and legal problems mounted, the $11.7 billion startup shook up the ranks of its senior staff.
Zach Perret, CEO and co-founder of Plaid, spoke during the Silicon Slopes Tech Summit in Salt Lake City last year. Photo: Bloomberg
Exclusive Venture Capital Startups
Plaid Shareholders Field Offers at $15 Billion After Merger Collapse
Normally CEOs that opt to sell their companies aren’t happy when the government blocks the deal over antitrust concerns.
Rioters breached barricades to enter the U.S. Capitol  on Jan. 6. Photo: Bloomberg
Exclusive Travel Policy
Airbnb Used Facebook and Twitter to Weed Out Hate Groups
For the past few years, a specialized team of about half a dozen employees within Airbnb has been assigned an urgent task: preventing white nationalists and other potentially dangerous fringe groups from renting homes on the site.
Patreon CEO Jack Conte. Photo courtesy of Patreon
Exclusive Startups Markets
Patreon Considers Public Listing as Soon as This Year
Patreon, the online service that allows podcasters, musicians and other artists to receive direct financial support from fans, is considering a public listing as soon as this year, said a person with knowledge of discussions.