Special Offer: Subscribe today for a free ticket ($499 value) to The Future of Startups. Redeem Now
GoPro CEO Nick Woodman at an event last September, unveiling a new version of its Hero wearable action camera. Photo by Bloomberg.
True Value
Media/Telecom

GoPro’s Stock Rests on Potential Sale

By
Alfred Lee
 |  April 12, 2018 9:48 AM PDT
Photo: GoPro CEO Nick Woodman at an event last September, unveiling a new version of its Hero wearable action camera. Photo by Bloomberg.

GoPro’s stock has hurtled downhill this year, not unlike one of the thrill-seeking mountain bikers who put on its wearable cameras before taking the plunge. Shares are down 36% in 2018, cutting its market capitalization to roughly $700 million. GoPro investors now have to hope the company will get acquired to see any lift in the price.

In a sale, GoPro could conceivably fetch $1 billion, based on the price that Hewlett Packard paid for Palm—another struggling electronics maker—in 2010. A sale might happen. CEO Nick Woodman has said publicly that he is open to a deal. Chinese electronics maker Xiaomi has weighed whether to make an offer but doesn’t want to overpay, according to a person familiar with the matter. Chinese drone maker DJI was pitched by bankers on GoPro several months ago but didn’t pursue a deal because it saw no value in the company, said a person familiar with the matter. DJI declined to comment.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Opinion
What Today’s Tech Leaders Can Learn From 1850s San Francisco
San Francisco in the 1850s. Images courtesy of the Library of Congress
A tent city in SOMA. Hundreds of people dying of infectious disease. Out-of-control crime on the streets and corruption in City Hall. Let’s talk about San Francisco…in the 1850s. Immediately after the Gold Rush, San Francisco became the home of thousands of destitute, out-of-work miners. Poverty was rampant, cholera was endemic, and the rats were “fat and daring,”...
Latest Briefs
 
Taboola and Latch Announce SPAC Mergers
Finnish Delivery Start-up Raises $530m To Fund Expansion
NBCU Signs Deal for WWE Network to Be Exclusive on Peacock
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Vice CEO Nancy Dubuc. Photo by Bloomberg.
Exclusive Entertainment
Inside Nancy Dubuc’s Quest to Rehabilitate Vice
When television veteran Nancy Dubuc took over as CEO of Vice Media in the spring of 2018, cash was so tight that company executives were debating whether they should cancel the Friday morning ritual of free donuts and bagels for staff.
Andreessen Horowitz co-founders Marc Andreessen (left) and Ben Horowitz. Photo by Bloomberg.
Exclusive Venture Capital
Andreessen Horowitz Looks to Launch Opinion Publication as Its Media Ambition Grows
Silicon Valley investment firm Andreessen Horowitz, which once courted attention from the news media, is ramping up its own media efforts.
Org Charts Startups Markets
The People With Power at Robinhood
Last year, as Robinhood’s trading activity boomed and legal problems mounted, the $11.7 billion startup shook up the ranks of its senior staff.
Zach Perret, CEO and co-founder of Plaid, spoke during the Silicon Slopes Tech Summit in Salt Lake City last year. Photo: Bloomberg
Exclusive Venture Capital Startups
Plaid Shareholders Field Offers at $15 Billion After Merger Collapse
Normally CEOs that opt to sell their companies aren’t happy when the government blocks the deal over antitrust concerns.
Rioters breached barricades to enter the U.S. Capitol  on Jan. 6. Photo: Bloomberg
Exclusive Travel Policy
Airbnb Used Facebook and Twitter to Weed Out Hate Groups
For the past few years, a specialized team of about half a dozen employees within Airbnb has been assigned an urgent task: preventing white nationalists and other potentially dangerous fringe groups from renting homes on the site.
Netflix's Los Angeles office. Photo by Bloomberg
The Briefing Entertainment
Netflix Passes Major Milestone: The Information’s Tech Briefing
If the contest to build a profitable video streaming service were a footrace, Netflix would be the runner crossing the finish line as all the other contestants were leaving the starting blocks.