Hello Sunshine's Sarah Harden at the world premiere of "The Morning Show". Photo by AP
Q&A
Entertainment

Hello Sunshine CEO Sees ‘New Content Formats’ Emerging From Crisis

Photo: Hello Sunshine's Sarah Harden at the world premiere of "The Morning Show". Photo by AP

Even before the Covid-19 pandemic, Reese Witherspoon’s philosophy with her AT&T-backed production company Hello Sunshine was to focus on just a handful of quality projects, such as “The Morning Show” for Apple TV Plus and “Little Fires Everywhere” which debuted recently on Hulu. That approach put the four year old firm, whose investors also include Laurene Powell Jobs’ Emerson Collective, on track to turn a profit for the first time this year, according to the company’s CEO, Sarah Harden. Now, with production at a halt, turning a profit likely won’t come until next year. 

Even so, Harden says she is optimistic Hello Sunshine’s focus on quality over volume will help it weather the storm. “We are in a good position as a company, and we are able to say to a nervous team—everyone’s jobs are safe; take a deep breath; get yourself set up at home; and let’s figure out how to use this time so when we come back, we come back really strong,” she said in an interview with The Information. 

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing
The Role of Tech Founders in Stock Performance: The Information’s Tech Briefing
The Role of Tech Founders in Stock Performance: The Information’s Tech Briefing

Are founder-led firms necessarily better bets for investors than those led by managers? An article on Reuters concluded as much, reporting that “Major founder-led tech firms have seen their share prices double so far this year, comfortably beating a 7.8% gain for the S&P 500 index” and also doing better than those led by hired hands. The report focused on Netflix, Amazon and ...

Latest Briefs
 
Pakistan Lifts TikTok Ban After 10 Days
Neumann Didn’t Get Full $185M “Consulting” Payout, WeWork Exec Says
HeadSpin Under Investigation by DOJ, SEC for Financial Misrepresentations 
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
SPAC Pioneer Is Vindicated by Boom, Even as Bigger Banks Take Over Market
Markets
SPAC Pioneer Is Vindicated by Boom, Even as Bigger Banks Take Over Market
David Nussbaum has been waiting for this moment for 30 years. The 66-year-old banker helped pioneer the concept of special purpose acquisition companies—cashed-up, empty corporate shells looking for businesses to buy—in the early 1990s.
New Amazon Data: Retailer Wins Sales While Losing to Merchants on Listings
Data Point Policy E-commerce
New Amazon Data: Retailer Wins Sales While Losing to Merchants on Listings
Just 1% of the vacuum cleaners, immersion blenders and other household products listed on Amazon last year were sold by the retailer, with the rest coming from other merchants who use its platform.
New Data Show Reality Behind Self-Driving Truck Startup’s Funding
Exclusive Venture Capital Startups
New Data Show Reality Behind Self-Driving Truck Startup’s Funding
TuSimple, a prominent developer of self-driving semitrailer trucks that is worth more than $1 billion on paper, said last fall it had secured funding of $215 million from investors.
Apple Unveils 5G Phones: The Information’s Tech Briefing
The Briefing
Apple Unveils 5G Phones: The Information’s Tech Briefing
Apple brought all its usual marketing hyperbole to today’s unveiling of its latest iPhones, with breathless exclamation for new colors, chip speed and the ceramic cover that Apple promises will be less breakable.
Censorship Drama Engulfs Facebook, Twitter: The Information’s Tech Briefing
The Briefing
Censorship Drama Engulfs Facebook, Twitter: The Information’s Tech Briefing
There’s no question that Facebook and Twitter face an extremely difficult task in trying to keep misinformation from polluting their networks, particularly now, in the weeks before the election.
Cover Wall Street for The Information!
jobs@theinformation
Cover Wall Street for The Information!
If you’re interested in how the capital markets work, and you love the tech industry, The Information has a job for you.