Even before the Covid-19 pandemic, Reese Witherspoon’s philosophy with her AT&T-backed production company Hello Sunshine was to focus on just a handful of quality projects, such as “The Morning Show” for Apple TV Plus and “Little Fires Everywhere” which debuted recently on Hulu. That approach put the four year old firm, whose investors also include Laurene Powell Jobs’ Emerson Collective, on track to turn a profit for the first time this year, according to the company’s CEO, Sarah Harden. Now, with production at a halt, turning a profit likely won’t come until next year.
Even so, Harden says she is optimistic Hello Sunshine’s focus on quality over volume will help it weather the storm. “We are in a good position as a company, and we are able to say to a nervous team—everyone’s jobs are safe; take a deep breath; get yourself set up at home; and let’s figure out how to use this time so when we come back, we come back really strong,” she said in an interview with The Information.