The march of digital advertising heavyweights refusing to advertise on Facebook took some major steps forward this week, with Verizon and Unilever joining the boycott. The brands, and many others, want Facebook to do a better job removing hate speech and misinformation. Mark Zuckerberg announced some new measures to do so Friday, but the brands are asking for a lot more.
One thing I am wondering: Where are these advertisers going to spend their money instead? I have an idea: How about news?