Sign up to receive 5 free days of our daily summary for tech news.


How Bryan Goldberg Became Media’s Buyer of Last Resort

On the day before Thanksgiving, Bustle CEO Bryan Goldberg got an urgent call from his counterpart at millennial news site Mic, Chris Altchek. Mic was in dire financial straits. Months of effort to find a buyer had fallen apart. Mr. Goldberg, who was friendly with Mr. Altchek, had resisted getting involved previously because he didn’t want to participate in a bidding war. But the war was over. Mr. Altchek asked Mr. Goldberg to step in.

And so within a week Bustle—known for female-focused culture and fashion content—reached a deal to buy Mic for less than $10 million, a fraction of its valuation from just 18 months ago of around $100 million. It was Bustle’s fourth fire-sale acquisition in the past 18 months, including of high-profile names like, each for just a few million dollars. It was confirmation of Mr. Goldberg’s self-styled status as the “buyer of last resort” in digital media.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.


Recent Articles


Has Subscription Media Peaked?

By Jessica E. Lessin


How Time Warner Shareholders Lost M&A’s Game of Thrones

By Martin Peers

Entertainment Media/Telecom

Inside AT&T’s Effort to Revolutionize TV Advertising

By Jessica Toonkel

Entertainment Media/Telecom

At Sun Valley, Plenty of Sellers but Few Buyers

By Jessica Toonkel