BuzzFeed is aiming for a 35% jump in revenue this year to around $350 million, as it tries to show investors that it can maintain strong growth while keeping costs low, according to two people familiar with the matter. Among sources of growth are its video ads business and e-commerce efforts like book sales, say people familiar with the company’s financials.
Internally there’s been some discussion that its revenue could perhaps reach as high as $400 million, according to one person briefed on the figure. That reach figure, compared with around $260 million last year, would represent growth of about 50%. That’s equivalent to its growth rate from its reported 2015 revenue to 2016.