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Apple

How Fitbit Survived in Apple’s Shadow

A few years ago, Fitbit, an early maker of fitness-tracking devices, looked like it might get squashed by the Apple Watch, the iPhone maker’s big push into the wearables category.

Now, after years of declining sales, things are finally looking up for Fitbit. It recently returned to revenue growth, with sales rising almost 10% in the first quarter to $272 million from a year earlier. Investors are still skeptical of its outlook—its stock trades nearly 90% below its post-IPO high in July 2015. But the company seems to have found a way to hold its own against much bigger electronics companies through its line of inexpensive smartwatches and fitness trackers, James Park, the company’s co-founder and CEO, told The Information in an interview.

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'We had a big hole in revenue to fill,' said James Park, Fitbit's co-founder and CEO.