Sign up to receive 5 free days of our daily summary for tech news.

Read this article for free.

Already a subscriber? Log in here

Media

How MoviePass Hopes to Survive

This long weekend, millions of Americans will go to the movies. Most will pay $9 or more for a ticket. A select few will use a movie theater ticket subscription that costs less than that a month, allowing them to see as many movies as they want. If that seems too good to be true, many in Hollywood agree.

These services, led by MoviePass, are gambling they can make money by charging movie studios for the ability to market to their subscribers. It’s a big bet, one that has made movie theaters unhappy—much as Netflix’s cut-price subscription upset the incumbents in television. But MoviePass already has signed up two million subscribers—and that was before it chopped its price last week to $7.95 a month.

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Entertainment

Why Movie Theaters Should Applaud MoviePass

By Matt Pressberg

Amazon Entertainment

Amazon Plans New Video App, Latest Step Into TV Ad Market

By Jessica Toonkel and Tom Dotan

Media Telecom

AT&T’s Plans for Changing TV

By Martin Peers and Tom Dotan

Media Entertainment

At Netflix, Speed is Key

By Beejoli Shah

“The one thing that MoviePass has is they can track who is going to that movie.They can tell the studios, ‘We were able to deliver 10%, and the next time, we can do 20% if you make this kind of movie.’ It’s really a big experiment.”