Earlier this year, Jon Klein was pitching his media company TAPP around a case study that one of its channels from a Christian radio host, Steve Arterburn, was generating $1 million in revenue a year. He argued it was proof that they could create other successful channels around faith and inspiration.
But venture capitalists weren’t interested. Almost none of them knew who Mr. Arterburn was.
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"There’s a cocktail party bias where people may not want to admit to funding conservative media."
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