Revenues Rise at Alphabet’s Biggest ‘Other Bet’ But So Do LossesRead Now

Lachi, an artist and social media influencer who is legally blind. Photo courtesy of subject.

How Social Media Can Be More Accessible for Blind Creators

Photo: Lachi, an artist and social media influencer who is legally blind. Photo courtesy of subject.

Last week, Twitter rolled out reminders to encourage users to add alternative text, or a written description, to images or GIFs they post. This is important for social media users who are blind or visually impaired and may rely on screen readers or text-to-voice software to navigate social media. Other platforms such as Instagram also offer what’s known as an alt text feature.  

Lachi, a recording artist and songwriter who is legally blind, would like social networks to do even more to incentivize people to use these tools, such as by featuring posts with alt text more prominently on feeds. “Reward it in the algorithm, and then we’re all going to do it,” she said in an interview with The Information. Social networks could also help popularize these features through awareness campaigns with influencers and celebrities, she said. 

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Market Research culture ai
Know Thy Selfie: A Journey Into the Uncanny Valley of AI-Generated Avatars
A selection of AI-generated selfies (good ones on the left, duds on the right) of the author Zara Stone.
At 7 a.m. on August 22, 2022, Yaron Inger woke up to find his business irrevocably changed. The co-founder and chief technology officer of Lightricks, which develops Facetune and other popular media-editing apps, scrolled through his newsfeed, his eyes flicking from one image to another. While Inger slept, Stable Diffusion, an open-source artificial intelligence text-to-image generator, had...
Latest Briefs
 
Google Invests $300M in OpenAI Rival Anthropic
Bankman-Fried’s Company Used to Buy Robinhood Shares Files for Bankruptcy
Musk Found Not Liable in ‘Funding Secured’ Tesla Trial 
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
A selection of AI-generated selfies (good ones on the left, duds on the right) of the author Zara Stone.
Market Research culture ai
Know Thy Selfie: A Journey Into the Uncanny Valley of AI-Generated Avatars
At 7 a.m. on August 22, 2022, Yaron Inger woke up to find his business irrevocably changed. The co-founder and chief technology officer of Lightricks , which develops Facetune and other popular media-editing apps, scrolled through his newsfeed, his eyes flicking from one image to another.
Art by Mike Sullivan.
Exclusive crypto
Genesis Creditors Could Miss Out on Recent Crypto Rally
Crypto prices have risen since parts of crypto lender Genesis filed for chapter 11 bankruptcy last month, lifting the value of customers’ crypto assets stuck in Genesis accounts.
Art by Clark Miller.
The Big Read culture
‘I’m Like a Guinea Pig—I’ll Take Anything’: An Explosion of Supplements Hits Tech’s Kitchen Counters
When Courtney Reum wakes up in his Los Angeles home, it’s time to freeze, shake and dangle upside down.
Amazon executive chairman Jeff Bezos. Art by Mike Sullivan
Exclusive e-commerce amazon
How Amazon’s Bricks-and-Mortar Dreams Hit a Wall
If Amazon’s ambitious vision for becoming a power in bricks-and-mortar retail had gone to plan, last month would have been a big milestone for the company.
Photos by Bloomberg
The Briefing markets google
For Tech CEOs, ‘Challenging’ Means Dismal
Challenging! That’s the euphemism of the moment, used by way too many tech CEOs (including Tim Cook and Sundar Pichai tonight and Mark Zuckerberg and Evan Spiegel in recent days) to describe either 2022 or the current moment or both.
YouTube CEO Susan Wojcicki. Photo by Bloomberg
Creator Economy google policy
YouTube’s Ad Revenue Falls Again; More U.S. Pressure on TikTok
A continued decline in YouTube ad revenue spells bad news for creators who earn money from the video-sharing site.