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Asia Google

How the Chinese Government Is Helping Google Sell Ads in China

On the 20th floor of a nondescript office building in China’s southern boomtown of Shenzhen, employees from small businesses such as electronic-component makers can often be seen in a colorful bright office checking out big TV screens displaying Google Search, Gmail and YouTube—which are otherwise blocked in China.

They are in one of more than two dozen Google Export Experience Centers scattered around China. Their purpose: to show Chinese advertisers what the internet looks like beyond the strict censorship of the Great Firewall and get them to promote their businesses with Google.

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‘In China, many companies have a limited budget for advertising. Their spending can’t cover the costs of operating these centers.’