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How the Partnership Between Apple and Goldman Sachs Soured

The tech giant and the Wall Street titan went from ‘the most successful credit card launch ever’ to Goldman trying to exit the partnership. Here’s the inside account of how it happened.

Goldman Sachs CEO David Solomon, left, and Apple CEO Tim Cook. Photos by Getty.
Goldman Sachs CEO David Solomon, left, and Apple CEO Tim Cook. Photos by Getty.
July 25, 2023 11:54 AM PDT

Apple and Goldman Sachs were in test runs before embarking publicly on one of the biggest-name partnerships ever between tech and finance. Engineers from the Silicon Valley giant and the Wall Street titan were pulling an all-nighter a few months before launch, scrambling to find a solution to a problem that had cropped up: Tim Cook couldn’t get approved for an Apple Card.

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