When the founders of marketing technology firm TellApart struck a deal to sell their company to Twitter 14 months ago, it looked like a great exit. The price tag at the announcement was more than $532 million, seemingly guaranteeing a solid return for TellApart’s employees as well as investors who’d put a total of $17.75 million into the company.
But Twitter paid for TellApart mostly with Twitter shares, which fell about 10% by the time the deal closed, reducing its total value to $479 million. The stock has fallen another 57% since then, slashing the value of the acquisition to only $235 million. Any TellApart investors who held onto the Twitter shares they got would have seen a big decline in the value of what they received.