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Kaya Yurieff, Melinda Chung, Stephanie Smith, Katelin Holloway. Photo: Erin Beach

How to Thrive as Social Media Gets Less Social; Mosseri Sounds Alarm on Instagram’s Reach With Creators

By  |  Sept. 15, 2022 2:58 PM PDT
Photo: Kaya Yurieff, Melinda Chung, Stephanie Smith, Katelin Holloway. Photo: Erin Beach

Social media isn’t as social as it used to be. Rather than using a Facebook feed to update friends every day or creating groups to host events, it’s becoming more common to use direct messaging for most personal interactions and instead place curated content on public profiles, such as an Instagram feed.

That was one of the takeaways from The Information’s Women in Tech and Finance Summit’s social media panel on Wednesday, which featured Katelin Holloway, founding partner at venture capital firm Seven Seven Six, Melinda Chung, vice president of marketing at VSCO, and Stephanie Smith, head of talent strategy at UTA IQ, the talent agency’s data and analytics group.  

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