Anyone wondering why Twitter might be of interest to a potential acquirer should look at the accompanying chart. It shows just how much revenue per user Twitter generates compared with its more highly valued social media rivals.
Twitter’s estimated revenue per user for 2015 is two thirds of Facebook’s and many multiples of Snapchat. Yet after a 65% stock price slide since April, Twitter has a market capitalization of just $12 billion. In contrast Snapchat’s latest private valuation is $16 billion while Facebook’s market capitalization is $327 billion.