Sign up to receive 5 free days of our daily summary for tech news.

Media/Telecom

How Twitter Turned Its Ad Business Around

The digital ad market saw some surprising shifts in the first quarter, most notably Google’s sudden slowdown in growth. But the biggest surprise was Twitter, the company left for dead by Wall Street just 18 months ago, which posted much stronger advertising revenue. That lifted its stock 10% to its highest point since last June.

Twitter is far from returning to its glory days of 2013, when monthly users were growing 30%. In the most recent quarter, daily users were up 11.6% to just 134 million, about a third less than Snap’s and a fraction of Facebook’s 1.6 billion. Monthly users, meanwhile, are shrinking. But Twitter has figured out how to translate its niche appeal to lure advertisers—most importantly, big brand marketers best known for advertising on TV, according to Twitter’s head of revenue Matthew Derella, in an interview with The Information.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Crypto Facebook

The People With Power at Facebook’s Calibra

By Alex Heath

Asia Apple

Inside Apple Factory Thefts: Secret Tunnels, Hidden Crawl Spaces

By Wayne Ma

Google Policy

In Google Fight, Yelp’s Antitrust Crusader Now Has Company

By Ashley Gold

Crypto Facebook Policy

Lawmakers Grapple With How to Rein In Libra

By Jon Victor

‘We were certainly guilty of trying to be everything to everybody.’