Can Creatives Survive the Future War Against Dall-e 2?Read More

Uber Eats delivery people in Moscow. Photo by Bloomberg
Exclusive
Uber/Lyft

How Uber Eats Became a Hit Business

Photo: Uber Eats delivery people in Moscow. Photo by Bloomberg

In 2015, then-Uber CEO Travis Kalanick was under pressure. His beloved product, the food delivery service that was supposed to prove Uber could be more than a ride-hailing company, was struggling. To offer fast delivery, the company was buying a few kinds of prepared meals ahead of time and waiting for people to order them. Demand was inconsistent and difficult to forecast. Managers, led by Uber Eats chief Jason Droege, kept suggesting a change, according to interviews with people who were involved in the business.

Meanwhile Benchmark partner and then-Uber board director Bill Gurley questioned whether Uber should even stay in the market, according to people who spoke with him at the time. After six months of resistance, Mr. Kalanick agreed to Mr. Droege’s suggestion that Uber try a new approach that involved working with more restaurants to offer a dramatically broader meal selection. It was an instant success. Three years later, Uber Eats is viewed by some inside and outside the company as a crown jewel that could one day be as valuable as Uber’s ride-hailing operation.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Weekend Startups AI
The Shaky Mental State of Silicon Valley
The Shaky Mental State of Silicon Valley
Hi, welcome to your Weekend! Next month, when the San Francisco Board of Supervisors reconvenes after its summer recess, one of the matters up for discussion will be a resolution to decriminalize the use of psychedelics. While San Franciscans have never needed Board approval to partake in the wonders of nature, you can bet plenty of tech workers around town will be rooting for a yay...
Latest Briefs
 
Peloton Announces Job Cuts, Store Closures and Price Hikes
South Korea’s Mirae Asset Management Led $250 million SpaceX Investment
Founder of Crypto Exchange Houbi in Talks to Sell Stake for $1 Billion
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Josh Brill
Exclusive Asia Startups
TikTok’s $4 Billion Advertising Machine Is Messy Behind the Scenes
Two years ago, social media sensation TikTok came up with a slogan to prod brands to be more authentic in their advertisements on the app: “Don’t Make Ads.
Viral Patel, global head of technology investing for Blackstone Credit. Art by Clark Miller.
Exclusive Venture Capital Startups
Blackstone Plans to Back Tech Startups in $2 Billion–Plus Lending Push
Private equity giant Blackstone is gearing up to make its first major push into lending to startups and technology companies—joining a corner of the debt market that’s quickly heating up.
Art by Clark Miller.
Venture Capital Startups
Venture Capital’s Limited Partners Warn of Fundraising Slowdown
The era of easy money could be over for venture capital firms. Although VC fundraising has so far matched last year’s brisk pace, limited partners—the people and institutions that invest in VC funds—say a slowdown is afoot.
Photo by Alaska Air Group.
Facebook
For Meta’s Next CFO Susan Li, Metaverse Dreams Mean Real-World Challenges
When Meta Platforms reported its first-ever quarterly revenue decline last month, the Facebook parent company also made a key promotion with little fanfare: 36-year-old finance executive Susan Li would become chief financial officer in the fall, replacing longtime CFO Dave Wehner, who held the role for eight years and would transition to a strategy role.
Enterprise Power List Venture Capital Enterprise
Introducing The Information’s Enterprise Tech Power List
The biggest battle in tech is happening where most consumers can’t see it: the cloud. And a new cast of executives and investors are increasingly calling the shots—making decisions about the future of the battle with trillions of dollars at stake.
Data Point Amazon Markets
Why Amazon Is Giving Employees Record Amounts of Stock, Even as It Trims Head Count
At a moment when Amazon’s overall workforce is shrinking, the company is awarding stock to employees at a record-breaking clip to keep top talent from heading for the exits.