Sign up to receive 5 free days of our daily summary for tech news.

Uber/Lyft

How Uber Eats Became a Hit Business

In 2015, then-Uber CEO Travis Kalanick was under pressure. His beloved product, the food delivery service that was supposed to prove Uber could be more than a ride-hailing company, was struggling. To offer fast delivery, the company was buying a few kinds of prepared meals ahead of time and waiting for people to order them. Demand was inconsistent and difficult to forecast. Managers, led by Uber Eats chief Jason Droege, kept suggesting a change, according to interviews with people who were involved in the business.

Meanwhile Benchmark partner and then-Uber board director Bill Gurley questioned whether Uber should even stay in the market, according to people who spoke with him at the time. After six months of resistance, Mr. Kalanick agreed to Mr. Droege’s suggestion that Uber try a new approach that involved working with more restaurants to offer a dramatically broader meal selection. It was an instant success. Three years later, Uber Eats is viewed by some inside and outside the company as a crown jewel that could one day be as valuable as Uber’s ride-hailing operation.

What Is The Information?

Notes c5deeda06ab4ba3bb64e208f234bfd828cdb7031f4b8d9ef5ffe24616d188b97

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook 6c83b3311db49a8adebea2e7fe2364564e90295556b8e983aea7986068e1a47c

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls 31d2645b356d3bb7470146f8d53ea066d45f6cb5d19dd7b6b299b046c8fac7c0

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events ed23353632f8b00a54b6b229ac78d6aa5e78755fa35c00eb4d0e87d72c711c4f

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here