New moves by YouTube to better protect minors could have consequences for social media creators who create toy-focused videos for children.
On Tuesday, YouTube and its parent company Google announced new safety features for users under 18, following a similar move by Instagram last month. Changes include allowing minors to ask for their photos to be removed from Google Image search results and blocking ad targeting based on age, gender and interests for those under 18.
Those new policies aren’t likely to change the way creators work. But Google also announced changes for YouTube Kids, its separate app and website for children under 13. It plans to remove “overly commercial” videos that focus on product packaging or ones that “directly encourage” children to spend money.