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Entertainment Media/Telecom

Hulu Looks to Make Its Skinny Bundle Skinnier

Just 18 months after launching its live TV service, Hulu is looking to winnow down its live offerings, replacing them with more on-demand programming.

Hulu CEO Randy Freer told The Information in an exclusive interview that he wants to drop some live entertainment channels to be able to create smaller bundles of live sports, news and on-demand entertainment in ways to appeal more to viewers and reduce costs for Hulu.

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'Some of these brands won’t be strong enough,' said Hulu CEO Randy Freer. 'You won’t need a live feed for all of them.'