In his new role as executive chairman of Disney, Bob Iger will oversee the company’s “creative endeavours.” That’s a vast role,  potentially encompassing everything from programming on Disney’s TV networks and streaming services to the movies Disney produces—essentially the core business of the company.

It’s also a vital role right now. Disney’s movies have had an unprecedented series of successes, thanks to the Marvel movies and Disney remakes such as “The Lion King” and sequels like “Frozen 2.” Now its most valuable movie franchises, like Star Wars and Marvel’s Avenger series, have reached the end of their most recent story cycles and need to find their next chapter. Meanwhile Disney’s streaming services, Disney Plus and Hulu, are ravenous for new programming. Iger also has to figure out how to slow the decline of Disney’s TV networks, particularly ESPN, which are losing subscribers as people cut the cord.