For some creator economy startups whose growth took off during the pandemic, the prospect of going public is now a reality. But one of the most turbulent stock markets in two years could muddy those plans.
Impact, a provider of marketing software that last valued at $1.5 billion, aims to file confidentially to go public in the third quarter—if stock markets stabilize, its CEO David Yovanno told The Information in an interview.
“At the time that we’re ready, which is later this year, then we can make a decision: do the public markets look good enough for us to actually pull the trigger?” Yovanno said. “We have to see how this plays out with the greater economy. That part is out of our control,” he said.
