Photo by Bloomberg.
The Takeaway

Inside Our Apple App Store Ordeal

Photo: Photo by Bloomberg.

It all started with the price.

Peter Schulz, who leads our product and engineering teams, walked into my office and told me that we couldn’t charge what we had planned for our upcoming news app because Apple had “tiers” of pricing app developers must follow. Our planned price of $30 a year didn’t fit into any of those tiers.

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