Instacart has grown its advertising sales team fivefold in the last six months, the grocery delivery company’s CEO revealed on Thursday, as part of an effort to build a significant advertising business.
Advertising “is a big and growing portion of our revenue,” said Instacart CEO Apoorva Mehta in an on-stage interview at The Information’s Subscriber Summit in Menlo Park, Calif. Last month Instacart named as chief revenue officer Seth Dallaire, who is joining from Amazon where he helped lead global ad sales. He starts in November.
