Instacart is on track to surpass $3 billion in grocery orders this year, as the same-day delivery service expands the number of supermarkets it works with, The Information has learned. That figure would represent more than double its business from last year.
The previously undisclosed figures show how Instacart has managed to thrive in the wake of a deal some thought would prove fatal for the company—Amazon’s $13.4 billion purchase last year of Whole Foods Markets. The acquisition appeared to undercut a deal Instacart had struck previously with Whole Foods to handle online grocery deliveries from its stores. As it turned out, however, the Amazon deal put competing grocery chains on notice and, as a result, many have cut deals over the past year with Instacart to beef up their home delivery offerings.
