ICYMI: The Man Behind Netflix’s Big Spender Strategy for Content Read Now

Instacart chief revenue officer and former Amazon ad sales executive Seth Dallaire in 2016. Photo by Bloomberg
Exclusive
Startups Amazon Facebook

Instacart Raids Another Tech Giant for Ad Talent: Amazon

Photo: Instacart chief revenue officer and former Amazon ad sales executive Seth Dallaire in 2016. Photo by Bloomberg

Much has been written about the “Facebookification” of Instacart, after the grocery-delivery firm recruited a string of top executives, including CEO Fidji Simo, from the social media giant. But another Instacart talent raid has been largely overlooked—one it conducted on Amazon, including the retailer’s advertising sales team.

As many as 28 ad sales executives have joined Instacart from Amazon since late 2019, according to an analysis of LinkedIn profiles by The Information. Those executives represent a third of the 84 former Amazonians whose LinkedIn profiles say they joined Instacart during that time period. Instacart has also hired 43 senior software engineers and developers from Amazon, along with 12 others who now work in legal, finance and a variety of other roles, according to LinkedIn data.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing Entertainment E-commerce
Pinterest’s Tardy CEO Shakeup
Ben Silbermann. Photo by Bloomberg.
What timing! No one could say they were surprised that Ben Silbermann is stepping down as CEO of Pinterest—that’s something we’ve expected for a while. After all, while he and his co-founder, Evan Sharp, built the business into a public company worth $13 billion—even after the stock plunge of recent months—Silbermann lately has been grappling with falling user numbers in the U.S. No, what is...
Latest Briefs
 
FCC Commissioner Calls on Apple, Google to Remove TikTok From App Stores
Email App Front Doubles Valuation to $1.7 Billion
Disney’s Board Renews Chapek’s Contract for Three Years
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Amazon's logo on a tent at Cannes this week. Photo by Reuters.
Amazon
Amazon’s Ad Staffers Flee Amid Complaints of Bloat, Bureaucracy
In the years immediately before Covid-19 sidelined the global advertising festival in Cannes, Amazon kept a low-key presence at the annual gathering of ad and tech people.
Crypto Markets
Tech’s Worst-Timed Deals: Six Acquisitions That Have Not Improved With Age
As tech valuations collapse to a fraction of where they were last year, executives likely have a few regrets.
Art by Clark Miller
Scene and Heard Crypto Culture
‘The Last Great Party’: With Crypto Winter Coming, NFT Lovers Try to Stave Off Reality
Ten days before NFT.NYC began last Monday in New York, I interviewed the conference’s founder, Jodee Rich, about how the crypto market’s collapse would impact this year’s gathering.
Tesla's Fremont factory, in a photo taken in May 2020.
Exclusive Autonomous Vehicles
At Tesla, Returning to the Office Creates New Problems
On the evening of June 8, speaking from Tesla’s factory in Fremont, Calif., Elon Musk addressed a few dozen of the electric car maker’s employees in person, and thousands more in a livestream.
Signage at VidCon 2016. Photo by Shutterstock
VidCon Returns as Chill Falls on Creator Economy
VidCon, the annual gathering of social media creators, fans and industry representatives, will descend on Anaheim, Calif., Wednesday for the first time since 2019.
From left: Brooke Hainey & Keith George, co-founders of Cortina; Bennett Carroccio, co-founder of Canal; Conner Sherline, founder of Disco.
Startups to Watch Startups E-commerce
Three Startups That Help Online Retailers Cut Out Facebook Ads
Direct-to-consumer brands that rely heavily on Facebook and Instagram ads have been reeling ever since Apple’s 2021 privacy changes made it harder and more expensive to land new customers.