Sign up to receive 5 free days of our daily summary for tech news.

Subscribe today for just $10/month for your first 3 months to access daily conference calls during the week of the Uber IPO. 

Semiconductors

Intel Pulls Back From In-House Ad Agency

In recent years, the chip giant Intel sought to burnish its brand with a series of whimsical marketing antics—from a light show at the 2018 Winter Olympics consisting of Intel drones to a collaboration with Lady Gaga, who performed at the 2016 Grammy Awards with dancing robotic arms and interactive holograms.

Now Intel is sharply scaling back an in-house advertising group, called Agency Inside, that was responsible for those stunts, along with more conventional forms of advertising, Intel confirmed to The Information. Much of the group, which was last year reported to have 90 employees, is expected to be let go over the coming months, a person familiar with the situation said.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

Subscribe

Recent Articles

Apple Semiconductors

Behind Qualcomm Truce, a Setback for Apple’s Chip Independence

By Nick Wingfield and Aaron Tilley

Autonomous Vehicles Semiconductors

Layoffs Hit an Intel Autonomous Vehicle Team, but Investments Continue

By Aaron Tilley

Apple Semiconductors Telecom

Apple Executive Responsible for 5G Efforts Departs

By Aaron Tilley and Wayne Ma

Apple Semiconductors

Behind the Intel-Apple Modem Divorce

By Aaron Tilley