In recent years, the chip giant Intel sought to burnish its brand with a series of whimsical marketing antics—from a light show at the 2018 Winter Olympics consisting of Intel drones to a collaboration with Lady Gaga, who performed at the 2016 Grammy Awards with dancing robotic arms and interactive holograms.

Now Intel is sharply scaling back an in-house advertising group, called Agency Inside, that was responsible for those stunts, along with more conventional forms of advertising, Intel confirmed to The Information. Much of the group, which was last year reported to have 90 employees, is expected to be let go over the coming months, a person familiar with the situation said.