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Forrest Norrod.
The Big Interview
Semiconductors

Intel’s Manufacturing Glitch Opens Door for AMD

By  |  June 8, 2018 7:01 AM PDT
Photo: Forrest Norrod.

Advanced Micro Devices’ battle with chip giant Intel has often seemed like a gnat fighting an elephant, with AMD struggling in recent years to gain even a tenth of the market for the chips that power PCs and data center servers. Forrest Norrod, a senior executive who joined AMD four years ago, says the company suffered from “little brother syndrome” where it tried and failed to compete with Intel on lots of different chips.

Now, though, AMD may have a shot at coming out with a faster, more powerful chip than Intel for the first time. Intel in April said it was delaying the release of a more advanced chip manufacturing process until sometime in 2019. AMD has its own new, advanced chip, which it will now be able to release earlier than Intel, potentially giving it an edge in the market for  high-performance chips for PCs and data center computers.

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