The rapidly changing smartphone market is playing right into the hands of people like Sammy Ohev-Zion, CEO of Blu Products.
The six-year-old smartphone brand, which is based in Miami and stands for “Bold Like Us,” next month will sell a $129 model that basically has the same components as Motorola’s best-selling phone, the Moto G. Yet that Blu phone, called “Life XL,” retails for $50 less than the Moto G.
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“My focus is to make the best $99 retail phone in the world,” Mr. Ohev-Zion says. “That’s what I do. Can I make a $200, $300, $400 phone? Yes, I can probably make it better than anybody else.”
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