Google Nears Release of Gemini AI to Challenge OpenAI Read more

Art by Clark Miller.
Art by Clark Miller.

‘I’ve Been Driven by My Gut My Entire Life’: Bozoma Saint John Returns to the Spotlight

The former marketing chief at Netflix and Uber has had a charmed career while coping with unspeakable personal loss. She tells both sides of her story in a new memoir.

Feb. 11, 2023 7:00 AM PST

Last month, Beyoncé’s team invited Bozoma Saint John to Dubai for the grand opening of the Atlantis The Royal hotel. The starring attraction was a performance by Queen B herself, but the event also coincided with Saint John’s 46th birthday, which she celebrated with champagne toasts, fireworks displays and walks on the red carpet wearing an emerald-green custom gown from Da Shoné by DaSh.

Though it’s been more than a year since she left her last job as chief marketing officer at Netflix, Saint John couldn’t quite turn off her branding brain. “I’m like, ‘Now, see, where are the hashtags, where are the @’s?’” she said after arriving in her hotel room and reading the weekend itinerary. “Somebody needs to give me some sort of deck that tells me what to do, what to say, what to capture, so that all of the content that’s going to be generated in the weekend will be funneled and everybody can see it.”

Only later, after the event had garnered headlines worldwide (albeit not all of them positive), did Saint John offer a revised assessment: “Clearly they did not need my help. Beyoncé is enough of a machine on her own that they don’t need additional marketing.”

Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
OpenAI's Greg Brockman (left) and Google's Demis Hassabis (right). Photos by Getty.
AI Agenda google ai
OpenAI Hustles to Beat Google to Launch ‘Multimodal’ LLM
As fall approaches, Google and OpenAI are locked in a good ol’ fashioned software race, aiming to launch the next generation of large-language models: multimodal.
Photo by Getty
Exclusive google ai
Google Nears Release of Gemini AI to Challenge OpenAI
Google has given a small group of companies access to an early version of its highly anticipated conversational artificial intelligence software, according to three people with direct knowledge of the matter.
Flexport founder, Ryan Petersen. Photo by Bloomberg via Getty.
Exclusive e-commerce
Flexport’s Revenue Dropped 70% in First Half of 2023
Flexport’s revenue fell nearly 70% in the first half of the year to $700 million and the company burned through cash, people familiar with the company’s financials said.
Paradigm co-founders Fred Ehrsam (left) and Matt Huang (right). Photos via Flickr and AP
Exclusive startups ai
The Paradigm Shift in Crypto That Wasn’t
Earlier this year, as some of the less die-hard crypto investors and entrepreneurs began distancing themselves from that turbulent sector, Paradigm—one of the largest venture firms specializing in crypto—also seemed to wobble.
Org Charts enterprise Finance
The People in Power at Tech Private Equity Juggernaut Thoma Bravo
Orlando Bravo may be the face of Thoma Bravo, but he’s not the only one calling the shots. The hard-charging, helicopter-riding managing partner has become the most recognizable person at the software-focused private equity firm.
Gigafund co-founders Luke Nosek and Stephen Oskoui. Art by Clark Miller; Oskoui photo courtesy Gigafund.
The Big Read space entertainment
The Elon Musk Investors With Dreams of a New Social Order
In February 2021, a Mormon film producer named Jeffrey Harmon returned home to Provo, Utah, raving about an exclusive gathering he’d just attended in Austin, Tex.